Why Use Metallized Paper for Plain Labels?

Metallized Paper Suppliers answer why metallized paper is used to make plain labels, we hope you find it helpful

Plain labels have always been popular, and for good reason: they are cost effective when printed in large quantities, their production methods produce minimal waste, and they are increasingly efficient to apply. All of these factors have made plain labels the "go-to" choice for many brands today, and their use is only increasing.

All of the above is good news for printers and converters. More demand for plain labels means more print runs and more customers, and because of the versatility of plain labels, you can expect to be able to offer plain labels for more applications in different market segments.

Metallized Paper

We recognize that increased demand for labels is always welcome, and it presents a lot of exciting opportunities for companies like yours. We also know that the quality of the labels you are able to provide is paramount and that scuffing, wrinkling, curling, glue challenges and ultimately running through the machine are all key factors that you will want to mitigate to produce the best possible labels for your customers.

We also know that simply producing a superior quality label is not enough. Your customers want you to provide labels that reflect the quality and value of their products, which means that label face paper is a basic but critical consideration when it comes to ensuring that your customers can display products with significant shelf appeal where it matters most: in-store.

Metallized Paper is the ideal face material for general labeling for a number of reasons.

First and foremost, it is a highly attractive face material. It is naturally glossy and very eye-catching, and brands can use its appeal to convey a sense of quality and high value to customers.

From a printing perspective, metallized paper also offers a premium face material - it runs like paper, is smooth, easy to handle, and causes minimal delays in printing and converting infrastructure due to quality issues.

Finally, it is fully recyclable, complementing the desire of brands and consumers to reduce or eliminate unnecessary plastic from packaging.

The company also offers Wet Strength Metallized Paper, so please feel free to contact us if you need it!