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Why Use Metallized Paper for Plain Labels?

Jun. 10, 2021

Metallized Paper Suppliers share with you the reasons for using metallized paper for plain labels, which we hope will be helpful.

Plain labels have always been popular, and for good reason: they are cost effective when printed in large quantities, their production methods produce minimal waste, and they are increasingly efficient to apply. All of these factors have made plain labels the "go-to" choice for many brands today, and their use is only increasing.

All of the above is good news for printers and converters. More demand for plain labels means more print runs and more customers, and because of the versatility of plain labels, you can expect to be able to offer plain labels for more applications in different market segments.

Metallized Paper

Metallized Paper

At AR Metallization, we recognize that increased demand for labels is always welcome, and it presents a lot of exciting opportunities for companies like yours. We also know that the quality of the labels you are able to provide is paramount and that scuffing, wrinkling, curling, glue challenges and ultimately running through the machine are all key factors that you mitigate in order to produce the best possible labels for your customers.

We also know that simply producing a superior quality label is not enough. Your customers want you to provide labels that reflect the quality and value of their products, which means that label face paper is a basic but critical consideration when it comes to ensuring that your customers can display products with significant shelf appeal where it matters most: in-store.

Metallized paper is the ideal face material for general labeling for a number of reasons:

First, it is an attractive face material. It is naturally glossy and very eye-catching, and brands can use its appeal to convey a sense of quality and high value to their customers.

From a printing perspective, Metallized Paperalso offers a premium face material - it runs like paper, is smooth, easy to work with, and causes minimal delays in printing and converting infrastructure due to quality issues.

Finally, it is fully recyclable, complementing the desire of brands and consumers to reduce or eliminate unnecessary plastic from packaging.

From your more practical point of view, our metallized paper is suitable for all types of inks, and it provides an ideal surface for interaction between paper and ink, which gives it excellent printability, high definition and text clarity.

These characteristics may be particularly important if labels in general are used for food containers, as there are rules detailing the minimum clarity allowed on consumable labels. Our products are also ideally suited to react optimally with the glue at the label lap.

We also offer Wet Strength Metallized Paper, please feel free to contact us if you need