Metallized Paper Market - Key Findings

Metallized paper is considered as an ideal alternative to plastic packaging and it is mainly used for labeling and packaging across the globe. Packaging material companies are shifting towards eco-friendly solutions, which will generate significant demand for metallized paper in the coming years.

Surge in demand for countless end-use labels and packaging

The global Metallized Paper Market is expected to witness steady growth over the next decade due to the growing application of labels and wrapping paper/overwrapping paper. In addition, the demand for packaged food and beverages around the world has been growing gradually at a strong rate.

The demand for metallized paper in the thickness range of 50-100 GSM is very high. In addition, the recent growth in demand for metallized paper labels, especially for premium wine, perfume, and cigarette packaging, continues to be an important factor for market growth.

Metallized Paper

High demand for glossy packaging drives growth in the metallized paper market

Chocolate sales in European countries continue to be consistent, particularly in Germany, France and the UK, but demand for chocolate in Poland and India grew by 2% and 13% respectively. This indicates a high demand for metallized paper for chocolate packaging. The confectionery market in South Asia and North African countries is estimated to nearly double, which is also likely to increase the demand for Metallized Paper for packaging confectionery products in the aforementioned regions.

Consumers are preferring product packaging that looks good and has full label details when buying products. Sales of packaging for chocolate and confectionery are on an incremental trend due to glossy labels. Growing demand for glossy labels for packaged products is likely to drive the growth of the metallized paper market in several regions of the world.

Minimizing the environmental impact of packaging

It has been observed that the urban population in developing countries is increasing by more than 100,000 people per day and nearly three-fifths of the world's population is expected to live in urban areas by 2025. This will lead to a huge demand for packaging consumer goods, especially in the food and beverage industry. In addition, the impact of plastic waste is having a negative impact on the overall environment, leading to many ecological changes around the world.

As consumers are more concerned about the consumption of products rather than their disposal, this is the main cause of global environmental degradation and changes in climate patterns leading to global warming. Metallized paper sticker labels and packaging on products help the material to decompose in the shortest possible time without emitting harmful gases in the environment. This will ultimately balance the deteriorating global climate conditions and subsequently drive the growth of the metallized paper market.

Gold or Silver Metallized Paper - Keeping the Shine to Maintain Customer Base

Consumers are showing greater attraction to products with beautiful packaging and labels. Brands are putting pressure on packaging that maintains brand reputation and adheres to regulatory norms. Metallized paper provides an eye-catching look for a variety of consumer products. Metallized gift wrapping paper creates a diffractive effect that enhances the value and interest of the gift wrapped inside. Metallized gift bags attract more customer attention, complementing the attractive wrapped gifts inside.

Beauty and cosmetic products packaged in metallized gold or silver paper attract a larger consumer base, ultimately leading to increased sales. The brewing and spirits industry relies heavily on metallized gold or silver labels to produce premium packaging results. Metallized paper designed for promotional items is attractive and competitive compared to traditional white paper displays.

We also offer Non-wet Strength Metallized Paper, please feel free to contact us if you need it!