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Color Psychology of Labels and What Color Should I Choose

Feb. 10, 2022


Designing adhesive labels can be a complex process; logos, fonts, layouts, materials and finishes must all be taken into account. Then there is the copy and information specific to the product to be included. Don't forget to consider the importance of color choices! You always want to make sure your colors convey the right message to potential customers. 


Many studies over the years have shown that our brains prefer recognizable brands, which makes color very important when creating a brand identity. Some even argue that it is critical for new brands to specifically target logo colors to ensure differentiation from entrenched competitors (if competitors are using plain white, you will stand out by using holographic colors).


Color Psychology of Labels and What Color Should I Choose



Color can have a powerful impact on a buyer's perception of a product, and can play a huge role in how someone chooses to exercise his or her buying power. Color choice is especially important when it comes to labeling and packaging. Certain colors evoke emotional and psychological responses. Red and yellow stimulate appetite, while green is associated with health and sustainability. There is a great deal of research on color psychology as it relates to marketing products, but the important thing is to choose the right colors for your company and then stick with them.


Color Psychology of Labels and What Color Should I Choose



What really matters is choosing colors that reflect your brand values so that customers immediately associate your products with your value proposition. For example, if you're a brand focused on beer and beverage packaging, perhaps you'll choose attractive shades that reflect your carefully selected wet-strong metallized paper. Whatever approach you take with color, you need to think deeply about who you are as a company and how best to communicate your brand identity.


Color Psychology of Labels and What Color Should I Choose


Choosing the right colors for your brand is only half the battle - they need to be printed with impeccable quality and consistency to effectively motivate buyers. Fortunately, YF can ensure that every label we ship has great color. Once your labels are printed, we'll once again run them through our quality control department to ensure that every aspect of your label is just right.


Whether you think bright shades or metallic tones are right for your labels, you need to keep in mind how much color plays a role in making an impression on your customers. Once you've chosen your colors, get started with a free quote from the experts at YF and let us help you achieve your goals.


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